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SSFE: New Subscriber Guide

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DOWNLOAD THE NEW SUBSCRIBER GUIDE

About Trades, Updates, Education & Media

The New Subscriber Guide is the one-stop-shop for all “how to use” information for this service, If you haven’t downloaded it already, you should do so right now. It is designed to explain all KEY FEATURES:

Actionable recommendations & types

Benefits of choosing ES vs. SPY and vice versa

Currently Open Positions table

Recently Closed Positions table

Subscriber Questions Answered

It’s a free, self-contained, 32MB PDF file for easy access online or off.

The 10 Most Frequently Asked

Questions By New Subscribers

While the New Subscriber Guide is loaded with very helpful information you should definitely review, the 10 topics most frequently sought are briefly covered in these (click to) open-close questions…

  • 1. When Will I Receive My First Recommendation?

    Since this service tends to hold a position every approx. 1-30 days on average, it is likely you'll get your first new trade within the next 30 days or less... possibly as soon as the first market (open) day you are in the service. Be sure to review the New Subscriber Guide for information about each new recommendation, so you are as ready as possible to take full advantage.

    Trades in this service are placed in 2 steps often effective approx. 3:45-4pm ET:

    Step 1 will manually close the currently open S&P500 trade and

    Step 2 will put on the reverse of the SAME S&P trade.

    For example, if Sal & team are currently bearish on the S&P500, as soon as they believe the S&P is turning bullish, they (step 1) close the bearish trade in SPY (ETF) or ES (Futures Contract) and then (step 2) buy a bullish position in SPY or ES respectively. When the bull ride has run its course, we email a recommendation to (step 1) close (exit) the bull position and then (step 2) short-sell the SPY or ES, seeking to capitalize on an expected downturn again.

    The absolute simplicity of this service trades bull & bear movements in only the S&P500. The core value of the service is in tapping our long-term expertise to TIME those moves as right as we possibly can.

  • 2. How Do I Know There Is a New Recommendation?

    All recommendations are emailed shortly before it is time to take action. In this service, that is typically during market (open) hours but some time ahead of the entry window, which is approximately 3:45-4pm ET. Subscribers simply watch or listen for a new email and then place the trade with their own broker.

  • 3. Should New Subscribers Buy the Currently Open Position?

    Subscribers are free to do whatever they want as they use our service. However, our general suggestion is to NOT buy into either existing trade in the Currently Open Position table. Why? The drivers of what made us recommend the last bull or bear position at a specific point in the past will be evolved now... and we may be close to closing out the existing position by reversing our view. Buying in late like that could easily result in a loss instead of a win.

    We believe it is generally best for each new subscriber to start fresh with the NEXT recommendation that is released. That means you would enter the new trade at the ideal time instead of well after that time... and when everything we foresee about the trade is still ahead instead of somewhat to mostly already realized and/or facing headwinds that meaningfully alter our view of the opportunity.

    In this service, a reversal is typically only up to about 3-30 days away, so the wait tends to be pretty short. Apply some patience and take full advantage of the first "purely" new trade vs. jumping on one that is already a bit aged & evolved.

  • 4. How Do Subscribers Know When to Get OUT of Each Position?

    Exit recommendations are included as Step 1 in each 2-step recommendation alert. In this service, we are always closing an existing position to then immediately enter the reversed position. For example, if the current position is bullish, the next alert will be emailed when we are switching to being bearish on the S&P500. The one after that will be switching to being bullish again.

  • 5. How Much Money Should Be Used for Each Recommendation?

    As publishers, this is none of our business at all. Our information is provided "for educational purposes only" and it is not the domain of publishers to get into any kind of individualized advice. Only you can decide the right answer to this question.

    However, that shared, there are a few generalized considerations for all subscribers that might help:

    1. This service has only 1 open position at any given time. It will never have 2 open positions at one time. So any general thinking about holding cash in reserve for additional trades doesn't apply here... as there are never additional trades, only reversals of bull or bear bias on the existing trade.

    2. One share of the SPY ETF costs relatively little. One contract of the ES Futures contract will cost around $13K as this is written. So if money is tight, some number of shares of the cheaper vehicle might better fit a subscriber's account size. If you are more interested in the futures option for the leverage, there is a cheaper alternative called the Micro, which is discussed in the "What are Futures?" lesson in the Investing Course, in the Investing Education menu. A subscriber could sub in the Micro contract (MES) in place of ES if they like.

    3. Since not every trade ends up profitable, it is wise to always allocate a cash cushion to help cover some inevitable downside. Again, it is none of a publishers business in terms of whether any subscriber uses any amount of money to trade our recommendations (or not trade them) and/or how much they might use, but a very good, general rule is "do not put all your eggs in one basket!" As it might apply to this concept, no one should be putting ALL of their money in any one trade. Since this service only offers 1 trade at a time, one should give good consideration to also owning a subscription to our other service- Sal's Private Trades- to take advantage of its variety of trades in stocks, ETFs, futures, and options.

    If you need something more specific than that, please consult your registered investment advisor who should be able to help you choose the right amount to allocate. That kind of professional should understand your personal particulars like risk tolerance and similar and thus be able to offer that kind of specific advice. As publishers, we can NOT get into that kind of information at all.

  • 6. What Happens if the Market Turns: Bull Becomes Bear and Vice-Versa?

    That's actually the CORE benefit of this service. It basically trades those turns, going bullish as we foresee a bullish run and then reversing to bearish as we foresee a bearish run.

    In any given month, the S&P500 will tend to have several bull days followed by several bear days and then several more bull days. This service is attempting to simply jump on each of those waves and make money in each movement.

    In short: this service is ideally constructed for market turns, making it as easy as possible to profit in both bull & bear moves of the S&P500.

  • 7. How Many Recommendations Should I Expect Each Month?

    Approx 3-5 in a typical month. Note that this service will not force out new trades to meet some perceived quota. The goal is to ride a winning bull or bear wave until it is near its end and then reverse and ride the other side until it is near its end.

    The longest anticipated holding period could get up to about 17 to even 30 or so days. If the latter occurred, that would be only a single recommendation month. On the other hand, faster trades in more volatile periods might last only up to about 3 days or so. So a sequence of those back-to-back-to-back again might yield an unusual 6-8 recommendations month.

    The main idea here is that while we expect a normal month to yield about 3-5 new recommendations, we do not force out recommendations to hit such numbers. We prioritize the QUALITY of results over the quantity of recommendations. The goal is to help you make more money than other investment options... not crank out recommendations like it's some kind of assembly line production.

  • 8. Can You Manage My Account For Me, Like a Fund Manager or Full-Service Broker?

    No. We are what is called a financial publisher, NOT any kind of money manager, broker, fund manager, RIA, or similar. That means we can freely and completely objectively provide our BEST trade ideas to all subscribers... but then subscribers need to use their own broker if they want to actually trade any of them. A publisher NEVER touches subscriber money... nor can even advise subscribers on any personal money matter. Anyone needing that should consult a registered investment advisor or similar who can operate at that kind of personalized, one-to-one level.

  • 9. Why does this service only trade the S&P500? Why not the DOW, NASDAQ, Russell or others?

    We could apply the same kind of bull & bear analysis to other major indices... but the S&P500 is the most-traded index, highly liquid and thoroughly diversified. Many people who want to trade an index choose the S&P500 for the many benefits of it over other options.

    Our own model works very well with it, both in terms of helping subscribers make money in bull & bear movements AND minimizing losses when we are wrong. It's a long-term favorite vehicle of Sal's and we want customers to be delighted with our offerings... so we focus on vehicles that we know can yield well while minimizing downside losses.

    Somewhere down the road, we might roll out a variant of this service that is focused on the NASDAQ, DOW, Russell 2000, or similar. If you are interested in such a service, be sure to fill in the form lower on this page and let us know. If enough other investors seek the same, we'll likely create just such a service.

  • 10. What If I Have a Question NOT Covered In This List or Within the New Subscriber Guide?

    The form right below this question is an ideal way to submit a question about some topic we've missed in the NSG and this list. That's one of 2 reasons that form is there: WE LISTEN! So use it whenever you need it.

    Note that if you have a question about service activity, trades, educational information, etc., BEFORE you ask it here, you might check the Subscriber Questions Answered feature... as those kinds of "service activity/investing/education" questions will always be posted there. And if the question is more general in nature- not necessarily "for subscriber eyes only"- they may be covered in an Investing Education menu item called Investor Questions Answered.

Any Question We Missed?

If we didn’t cover something in the NSG or the 10 questions just above, please ask. The NSG is a “living document,” meaning it gets updates from time to time. Our goal is to eventually have everything any subscriber wants to know about the service all covered within its pages. 

We typically answer questions within 1 business day.

A FREE BONUS ONLY FOR SUBSCRIBERS

The Secret Wall Street Buy & Sell Points

In nearly 40 years of bull, bear & flat markets… through Black Monday, years in the AMEX pit, the DotCom crash, 9/11, 2008, years as a professional trader and so on, Sal has learned so much. Our team has created this exclusive special report ONLY for subscribers of this service sharing some life-long insights on buy & sell points. It includes:

Crucial observations about support & resistance levels

Floors & ceilings to pair with support & resistance

Easy ways to draw these lines on charts

Much better supply & demand

Avoiding the incorrect interpretations of swings, pivots & trends

A SAMPLING OF COMMENTS & REVIEWS BY INVESTORS JUST LIKE YOU

What Our Customers Say

Click any one of these to see MANY others from DECADES of exceptional trading & outstanding service.